Category Archives: Textual analysis

Inspirational digipak

The digipak that inspires me the most from what I researched so far is Rihanna`s album Rihanna-good girl gone bad.This is one of the digipak that inspires me because I think it has covered the generic conventions of a pop digipak and it has targeted the audience they are aiming for which is what I want to accomplish in mine.


The use of simple,white background and mid shot makes Rihanna stands out even though red text is placed over her . I like how they have used red,white and black as their colour scheme and I will be using aproximately the same colours,predominantly mono-tones and reds . Also the title is “Good girl gone bad” which matches the minimalist colours they have used as their colour scheme(white-pure=the good girl,black-dark=the new bad girl she become). The female looking straight towards the camera portrays that she is directing to the audience and it makes you buy the CD. Rihanna stares directly at the camera also implies that she is mainly aiming to the male audience as she looks seductive and shows her body figure in a bodycon dress which would attract the audience’s eyes. 12674713_482427105277210_638468658_oThe inside panel has got a booklet that contains track list  lyrics and some photos of the female artist which is what we would expect to see in a digipak. I like how they have got different poses of her inside the booklet which keeps the audience interested while they are reading thought the lyrics. I like how they have used white/red and simple font styles because it helps the audience to read the texts inside it. The bright yellow-orange colours grabs the audience’s eyes and also it stays in their mind even though they are looking at different ones.12421934_482427051943882_127050795_o

The back cover looks common we normally expect to see a close shot of the artist or band members. This creates a conexion with the audience as they see her face and features in detail and she is looking straight at the camera. Or maybe they want the audience to focus on the inside(feelings) rather than outside(body) . I like how they have placed the bar code at the bottom,opposite of the eye that isn`t covered showing that looking into the audience s eyes through the picture was important  . All the company logo and copyright information are really small at the bottom of the page because they are not that important.
After looking through this digipak, it gives me some ideas on what we could have on our digipak as they have portrayed and used generic conventions of pop genre. For example, it would help us where and how we would place the female artist on our digipak. And how we are going to represent our female artist or what clothes would she needs to be wearing? I found out that we could use bright colours and a close up shot of the female artist as this would attract our target audience. The use of simple fonts and different font styles keeps the digipak interesting which is the type of font we could possibly use for our digipak.

Digipak analysis

The importance of analysing digipaks is  that we gain knowledge about the way in which digipaks are constructed,designed and consumed therefore when we have to make our own product is much easier and we do it in a more professional manner.If digipaks are well constructed and designed your product is going to attract the audience and they will buy it.

Analysis 1.  CLICK on to check my digipak analysis on Rihanna`s album loud

I have chosen to analyse this digipak  because my music video is of her song and her songs are mainly pop which could give me some ideas on what should I include in my digipak. She is mainly aiming at younger audience which is the same as our target audience.

Analysis 2.

I analysed this digipak as I wanted to be able to make a comparison between pop digipaks and to see what are the codes and coventions of the genre when it comes to produce a digipak.I chosed Beyonce because she has,in my opinion , equal success in terms of music as Rihanna and both have been in the music industry for a relatively long period of time.



Pop music video codes&conventions analysis

As the genre of music video I will be producing is pop I have analysed the codes and conventions that are used when constructing a pop music video. I did so in order to be able to make a use of this codes and conventions when I will produce my own music video as I have to make it as appealing as possible to my target audience.

CLICK on the link below for pop music videos analysis ! Thank you

Ex student advert analysis

I have chosen to analyse this magazine advert from one of the ex student I seen on study space. This will give me help me on what we could and could not include on our music advert. 
The use of the same image, simple fonts, red and black colour from their digipak are effective as it makes it easier for us to identify what the poster is about. Their main colour scheme is red and black; this is evident through the colour of the fonts they have used, the logo and the stars at the top left corner. It also implies that she is targeting at goth and emo people because these are the colours that we stereotypically see on them. The use of red as their colour scheme grabs the audience’s attention. It also connotes as danger, blood or romance which reflects to the theme on their music video. The use of framing the artist on the wood makes the audience feel that she is in prison and she can’t get out of the lonely place.  I like how they used the lighting on the main artist because it makes you focus at her and also it creates the black edges which makes you feel the situation she is in. Black also portrays how the female artist’s life is dull and it links back to the album title “My Happy Ending”. The use of high angle siginifies that she is asking for someone to help her on how to get out of the dim place. The use of ratings from one of the well known music magazines in UK and one of the quotes is really good as it causes the audience to buy their product. The font they have used within the magazine advert is simple which lets the audience to read the texts easily. They have used capital letters on the album title, artists’ name and the release date which makes it stands out from any other texts and these are the important things that the audience wants to know. The website placed at the bottom right corner on the page and the use of red makes the texts makes it easier to see what they have written on it. They have placed the logo at the bottom left corner because it is not that important but it is also what we normally see in a magazine advert.
Overall, I like how they have composed their magazine advert as it stands out and it reminds you from the music video and their digipak. The use of rope on the wood and around the artist neck is very effective because it establishes the type of character she is. They also picked the right colours as it matches the theme and genre of their magazine advert.
What i dont like is the quality and over exposure (burned space) on the imagies.I also feel like they could`ve used another image for the advert as it isn`t a clear distinction between those two.

Music video analysis

When doing textual analysis we are looking for the meaning in a text. First of all you deconstruct it by focussing on certain technical and stylistic elements, then you think about how they work together to make meaning, this is reconstructing the text.We analyse music videos to gain a knoledge of what we should and should not introduce when we produce our own music video.


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