Category Archives: Production Diary

Editing decisions

Captură de ecran din 2016.03.22 la 19.37.45I added B&W effect to represent the emotions of the female artist which are sadness and anxiety. I did this by using video effects.Captură de ecran din 2016.03.22 la 19.40.48Captură de ecran din 2016.03.22 la 19.40.57I added an transition effect from B&W to colour to create a relationship between lyrics and visual as the lyrics were ”But then you remember you have a reason” which show a change of mood from sadness to happiness.Captură de ecran din 2016.03.22 la 19.41.14I used the non-additive dissolve transition to make the cut appear more gentile and also because it gives a cool effect of overlaying images.Captură de ecran din 2016.03.22 la 19.41.40I used deep to white transition to show some kind of memory of how the female artist’s life is in presence of her love compared to how she was at the beginning.  I used a fading effect to emphasis the idea above.Captură de ecran din 2016.03.22 la 19.42.21I used B&W effect and low exposure as I think it looks good with the leather outfit and the tree branches from behind and also reflects her rebel attitude towards the paparazzi.Captură de ecran din 2016.03.22 la 19.42.51I used the slow motion effect to go with the flow of the song.Captură de ecran din 2016.03.22 la 19.43.53I used replicate effect to clone the artists faces. I used this effect because i thought it will look good (I’m not sure about it anymore).Captură de ecran din 2016.03.22 la 19.44.09I copied the video,then reduced opacity, change the position and finaly change the blend mode to screen in order to create a ghost effect in colour.Captură de ecran din 2016.03.22 la 19.44.55.pngFor the end of the video i used a fading into black in the right part of the screen where the artists are positioned as i saw this effect being used in many other pop music videos.

Job roles

Job Roles

Research: Job Roles in Music Video


A producer is someone who manages the production from start to finish.  They have the full control on every aspect of the production bringing together the screenwriters, director, cast, finances and production team.


The director is the driving creative force in a music video’s production, and acts as the crucial link between the production, technical and creative teams. They are assisted by assistant directors who ensure that the director’s ambitions and achieved.

Camera Operator

The camera operator or cameraman is a professional operator of a film or video camera. They are responsible for physically operating the camera and maintaining composition and camera angles throughout a given scene or shot.

Video Editor

The video editor is responsible for assembling recorded raw material into a finished product that’s suitable for broadcasting. The material may include camera footage, dialogue, sound effects, graphics and special effects. This is a key role in the post-production process and your skills can determine the quality and delivery of the final product.

Job Roles in our Music Video

I will fulfill all the tasks as I work by myself which is going to be quite difficult as I can`t explain to the tripod my vision and how I would like to film.It is also time consuming but an advantage will be that I will get an insight of all the roles and their requirements rather than focusing on something I am already good at.Another advantage is that I don`t have a big team to coordinate and I can`t say that because they didn`t do their job I am behind.

The producer in our music video is me and  because I am  good at coordinating, supervising and controlling matters.  I think I am good for the job and I will make sure that everything runs smoothly. I are good at making ideas and share each others opinion.

Camera Operator
I am going to be the camera operator because I know a lot about all the camera shots and techniques that we have been taught. I think I am responsible well enough for all aspects of camera operation, like to focus on lighting and overall visual style. I can ensure that the camera and equipments are prepared for the required set–ups, I always keeping alert for any last–minute changes. I can multi–task, and to watch, listen and think on my feet while carrying out complex technical tasks. I can suggest some improvements or alternatives.

The director in our music video is going to be me because I am well organised, sensible, good memory and knows storyboarding well. I tell the actors what to do, ensures the sets are right, establishes the camera angles, controls the lighting and has a say in the editing. I am in total control outside administration things as well.

Video editor 

I will be editing the video because I`m very perfectionist and I like everything to have continuity.I am also capable of seeing my mistakes which make me able to edit those out and improve my project before it`s too late.

CD cover research


Today I went to HMV and had a look at some previous pop albums and other genre albums  in order to gain a better understanding when I create my own digipak.Based on what I have seen I decided to produce something different in terms of placing the artists on the cover which means I am going to place Diana,the female artist on the front cover,to look like she`s trying to reach her lover`s hand which will be on the back cover who will also stretching to reach hers. This is an original idea which I haven’t seen on any CD covers until now.imageimage



Photoshoot Digipak(First Try)

My initial idea for the front cover of the digipak was inspired from Rihanna`s videoWe found love.However we didn`t have a projector and I had to edit the picture to add this effect. It was quite difficult to position the tripod and get the perfect shot as we had to use timer because we didn`t have a camera person so I wasn`t very content with the framing( the male artist`s head is cropped).Also my right middle finger is not positioned well as the message isn`t visibile as on the left finger.Through the use of body language I wanted to express the need of privacy.



Unsuccesful shots


Final outcome after editing


Another idea of editing and posing


Before editingDSC_0091.JPG

However I decided not to use any of these shots as I felt I can do better than this.I decided to use the college studio and I think this will benefit me greatly as it will look more profesional(almost all digipak front cover photos are shoot in the studio) .Another reason why I didnt use this shoots is because the male artist is of almost equal importance as the female artist I felt  like I have to promote him more as the purpose of a digipak is to promote the artist and his/her  music.

First cut

This is my first cut.I have included various different shots, angles, scenes, lighting, actors/actresses and editing techniques. Upon creating this video I have asked for general feedback from my media teacher. The teacher I asked had a few changes and improvements that I could have made. One of the changes was to take another look at the shots that I’ve used and think about how many times I have used them as some shots seem to be repeated. I agreed with this, and have since been looking of ways I could improve the error. The teacher also thought that the shot I used at the very beginning could have been held slightly longer so in my second cut I will change that.He thought I could improve my editing skills so I can manage to blend each shot together in a more successful way. The overall feeling he got from viewing my video was that the video successfully showed an easy to understand narrative, various different shots, good use of skills to match the beat with the order of shots, an average performance from the actors/actresses and overall a good quality of filming. I was happy with my feedback and I have been working today on improving and tweaking necessary parts of the product. I hope to have the finished product by January

Institutional research

Robyn Rihanna Fenty born on February 20, 1988, in Barbados signed with Def Jam records which is  American record label, focused predominantly on hip hop and urban music, owned by Universal Music Group. Current artists include Iggy Azalea, Logic, Big Sean, Kanye West, Leona Lewis, 2 Chainz, Axwell Λ Ingrosso, Mother Mother,  Jeremih, Ludacris,among others.

The first releases with Def Jam Recordings catalog numbers were LL Cool J’s “I Need a Beat” and the Beastie Boys’ “Rock Hard,” both in 1984. The singles sold well, eventually leading to a distribution deal with CBS Records (which would later become Sony Music Entertainment) through Columbia Records the following year. This created a short-lived subsidiary label called OBR Records.

In 2001, Lyor Cohen announced Def Jam Germany, the first international Def Jam company. This increased the label’s presence around the world.

Under Jay-Z’s leadership, Def Jam launched the successful careers of contemporary R&B singers Rihanna and Ne-Yo.

On March 14, 2012, it was announced that former Warner Bros. Records executive Joie Manda would become the first President of Def Jam since Jay-Z

Rihanna has “left” her longtime label, Def Jam, joining the label company Roc Nation. The singer’s next album, the follow-up to 2012’s “Unapologetic,” will still be distributed by Def Jam.

Editing digipak cover-the process

Initial imagessddasxs (2)

We have used InDesign while creating our digipak because we want to delete some parts of the photo that we don’t want to include. These are the tools we have used while editing photos:
  • We have created a new layer and used magic wand tool to select the parts that we want to cut off.
  • We also used polygonal tool as we want to make sure that the edges are straight so it makes the photo look tidy.

print screens_Page_1I created the title by overlaying the same 2 fonts but in diffeent colour.

I have used contrast to make the colours on the photos vibrant and colourful so the audience won’t get bored of looking at it.

I change the colour of the background in white as I think it creates more contrast and makes the artists stand out more.

The black and red colours of the fonts and the dark clothes of the artists contrasts with the white background.
I placed the names of the artistsin the middle to reinforce their brand identity and make thir names easy to see and memorise for the target audience.

print screens_Page_2