Category Archives: Magazine Advert Research

Photoshoot Digipak(First Try)

My initial idea for the front cover of the digipak was inspired from Rihanna`s videoWe found love.However we didn`t have a projector and I had to edit the picture to add this effect. It was quite difficult to position the tripod and get the perfect shot as we had to use timer because we didn`t have a camera person so I wasn`t very content with the framing( the male artist`s head is cropped).Also my right middle finger is not positioned well as the message isn`t visibile as on the left finger.Through the use of body language I wanted to express the need of privacy.



Unsuccesful shots


Final outcome after editing


Another idea of editing and posing


Before editingDSC_0091.JPG

However I decided not to use any of these shots as I felt I can do better than this.I decided to use the college studio and I think this will benefit me greatly as it will look more profesional(almost all digipak front cover photos are shoot in the studio) .Another reason why I didnt use this shoots is because the male artist is of almost equal importance as the female artist I felt  like I have to promote him more as the purpose of a digipak is to promote the artist and his/her  music.

Advertising my product

Where am I going to advertise my product?

I have nearly completed my music video and I have to start thinking where I could advertise my music video, digipak and poster. I thought that it would be good to advertise it where teenagers would normally spend their spare time.

These are the industries that I thought of advertising my products:
  • Viva, 4 Music

Viva and 4Music are the most popular channels where teenagers would normally watch and listen music videos. They are mainly playing pop music which is the same genre that I have chosen to do.I thought that I should advertise our music video in their company because I am aiming at the same audience. Young adults also like to watch music channels but also like to watch the soaps on an evening, so the best place to advertise on the TV to target all our target audience would be on music channels. It would be ideal to advertise it after school as well so the teenagers that goes to school would be able to watch and see how it looks like.

  • Heat, OK

These are the industries through which  I am going to advertise my digipak. After the research I did for our target audience, I found out that this are the magazines on what my target audience wants to read and buy. Heat magazine is also the company that made a compliments about the same types of videos as my music video which implies that the audience would buy it. Also they tend to be more sociable people who enjoying keeping up to date with fashion trends and the latest music out.

  • Twitter & Facebook

I thought that I should advertise our magazine advert on social networking sites such a Facebook and Twitter because this is how teenagers spend more of their time. They are more socialable people they liked keeping up to date and talking to their friends all the time. It is going to be placed on the side of the page so they would be able to see it. I also want to have animated banner of our music video so it grabs the audiences attention. Also teenagers are more active nowadays so it would be beneficial if we would do it as well.

Ex student advert analysis

I have chosen to analyse this magazine advert from one of the ex student I seen on study space. This will give me help me on what we could and could not include on our music advert. 
The use of the same image, simple fonts, red and black colour from their digipak are effective as it makes it easier for us to identify what the poster is about. Their main colour scheme is red and black; this is evident through the colour of the fonts they have used, the logo and the stars at the top left corner. It also implies that she is targeting at goth and emo people because these are the colours that we stereotypically see on them. The use of red as their colour scheme grabs the audience’s attention. It also connotes as danger, blood or romance which reflects to the theme on their music video. The use of framing the artist on the wood makes the audience feel that she is in prison and she can’t get out of the lonely place.  I like how they used the lighting on the main artist because it makes you focus at her and also it creates the black edges which makes you feel the situation she is in. Black also portrays how the female artist’s life is dull and it links back to the album title “My Happy Ending”. The use of high angle siginifies that she is asking for someone to help her on how to get out of the dim place. The use of ratings from one of the well known music magazines in UK and one of the quotes is really good as it causes the audience to buy their product. The font they have used within the magazine advert is simple which lets the audience to read the texts easily. They have used capital letters on the album title, artists’ name and the release date which makes it stands out from any other texts and these are the important things that the audience wants to know. The website placed at the bottom right corner on the page and the use of red makes the texts makes it easier to see what they have written on it. They have placed the logo at the bottom left corner because it is not that important but it is also what we normally see in a magazine advert.
Overall, I like how they have composed their magazine advert as it stands out and it reminds you from the music video and their digipak. The use of rope on the wood and around the artist neck is very effective because it establishes the type of character she is. They also picked the right colours as it matches the theme and genre of their magazine advert.
What i dont like is the quality and over exposure (burned space) on the imagies.I also feel like they could`ve used another image for the advert as it isn`t a clear distinction between those two.