Category Archives: Institutional research

Job roles

Job Roles

Research: Job Roles in Music Video


A producer is someone who manages the production from start to finish.  They have the full control on every aspect of the production bringing together the screenwriters, director, cast, finances and production team.


The director is the driving creative force in a music video’s production, and acts as the crucial link between the production, technical and creative teams. They are assisted by assistant directors who ensure that the director’s ambitions and achieved.

Camera Operator

The camera operator or cameraman is a professional operator of a film or video camera. They are responsible for physically operating the camera and maintaining composition and camera angles throughout a given scene or shot.

Video Editor

The video editor is responsible for assembling recorded raw material into a finished product that’s suitable for broadcasting. The material may include camera footage, dialogue, sound effects, graphics and special effects. This is a key role in the post-production process and your skills can determine the quality and delivery of the final product.

Job Roles in our Music Video

I will fulfill all the tasks as I work by myself which is going to be quite difficult as I can`t explain to the tripod my vision and how I would like to film.It is also time consuming but an advantage will be that I will get an insight of all the roles and their requirements rather than focusing on something I am already good at.Another advantage is that I don`t have a big team to coordinate and I can`t say that because they didn`t do their job I am behind.

The producer in our music video is me and  because I am  good at coordinating, supervising and controlling matters.  I think I am good for the job and I will make sure that everything runs smoothly. I are good at making ideas and share each others opinion.

Camera Operator
I am going to be the camera operator because I know a lot about all the camera shots and techniques that we have been taught. I think I am responsible well enough for all aspects of camera operation, like to focus on lighting and overall visual style. I can ensure that the camera and equipments are prepared for the required set–ups, I always keeping alert for any last–minute changes. I can multi–task, and to watch, listen and think on my feet while carrying out complex technical tasks. I can suggest some improvements or alternatives.

The director in our music video is going to be me because I am well organised, sensible, good memory and knows storyboarding well. I tell the actors what to do, ensures the sets are right, establishes the camera angles, controls the lighting and has a say in the editing. I am in total control outside administration things as well.

Video editor 

I will be editing the video because I`m very perfectionist and I like everything to have continuity.I am also capable of seeing my mistakes which make me able to edit those out and improve my project before it`s too late.


Institutional research

Robyn Rihanna Fenty born on February 20, 1988, in Barbados signed with Def Jam records which is  American record label, focused predominantly on hip hop and urban music, owned by Universal Music Group. Current artists include Iggy Azalea, Logic, Big Sean, Kanye West, Leona Lewis, 2 Chainz, Axwell Λ Ingrosso, Mother Mother,  Jeremih, Ludacris,among others.

The first releases with Def Jam Recordings catalog numbers were LL Cool J’s “I Need a Beat” and the Beastie Boys’ “Rock Hard,” both in 1984. The singles sold well, eventually leading to a distribution deal with CBS Records (which would later become Sony Music Entertainment) through Columbia Records the following year. This created a short-lived subsidiary label called OBR Records.

In 2001, Lyor Cohen announced Def Jam Germany, the first international Def Jam company. This increased the label’s presence around the world.

Under Jay-Z’s leadership, Def Jam launched the successful careers of contemporary R&B singers Rihanna and Ne-Yo.

On March 14, 2012, it was announced that former Warner Bros. Records executive Joie Manda would become the first President of Def Jam since Jay-Z

Rihanna has “left” her longtime label, Def Jam, joining the label company Roc Nation. The singer’s next album, the follow-up to 2012’s “Unapologetic,” will still be distributed by Def Jam.

Advertising my product

Where am I going to advertise my product?

I have nearly completed my music video and I have to start thinking where I could advertise my music video, digipak and poster. I thought that it would be good to advertise it where teenagers would normally spend their spare time.

These are the industries that I thought of advertising my products:
  • Viva, 4 Music

Viva and 4Music are the most popular channels where teenagers would normally watch and listen music videos. They are mainly playing pop music which is the same genre that I have chosen to do.I thought that I should advertise our music video in their company because I am aiming at the same audience. Young adults also like to watch music channels but also like to watch the soaps on an evening, so the best place to advertise on the TV to target all our target audience would be on music channels. It would be ideal to advertise it after school as well so the teenagers that goes to school would be able to watch and see how it looks like.

  • Heat, OK

These are the industries through which  I am going to advertise my digipak. After the research I did for our target audience, I found out that this are the magazines on what my target audience wants to read and buy. Heat magazine is also the company that made a compliments about the same types of videos as my music video which implies that the audience would buy it. Also they tend to be more sociable people who enjoying keeping up to date with fashion trends and the latest music out.

  • Twitter & Facebook

I thought that I should advertise our magazine advert on social networking sites such a Facebook and Twitter because this is how teenagers spend more of their time. They are more socialable people they liked keeping up to date and talking to their friends all the time. It is going to be placed on the side of the page so they would be able to see it. I also want to have animated banner of our music video so it grabs the audiences attention. Also teenagers are more active nowadays so it would be beneficial if we would do it as well.