Audience response is a type of interaction associated with the use of audience responsesystems, to create interactivity between a presenter and his/her audience.
Audience feedback is important in order to crtitically analyse your product and to see if what you created was succesful among your target audience or not.
To gather reviews,comments and opinions I used all the social media platforms I have acces to. I upload my video on youtube and allowed youtubers to comment on the comment section also I monitored the likes/dislikes and views , I shared my video and anciliary products on my Facebook page and also send it in private message to some people that fit my target audience asking their opinion about my product.I posted the video on my A2 media blog as well as on my private page.
And last but not least I asked 10 students from Stanmore College to participate in a focus groupand tell me what they think about my products.
I received positive and negative comments. With 7 out of 10 answering “yes” to the question “Would you purchase this digipack/watch the video/go to the concert?” I was pleased that my target audience likes my products and I could say they were succesful.