Digipak Conventions

Before designing the digipak, we wanted to look at the common conventions in dance pop digipaks. This would perhaps give a clearer idea as to what is usually seen to interest the audience. What was found was that different artists all had different styles making it more so personal to the artist and audience. Although,by analyzing 2 digipaks of the same genre I have seen the following convetions:

On the front cover:

  • Plain Background to emphasise the artist
  • Different fonts used
  • Close-up/Mid shot of the artist
  • Features the artistmadona


On the back cover:

  • List of all the songs
  • Bar code,copyright information and record company logo
  • Image takes up roughly half of the back
  • Follows the colour scheme



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