Inspirational digipak

The digipak that inspires me the most from what I researched so far is Rihanna`s album Rihanna-good girl gone bad.This is one of the digipak that inspires me because I think it has covered the generic conventions of a pop digipak and it has targeted the audience they are aiming for which is what I want to accomplish in mine.


The use of simple,white background and mid shot makes Rihanna stands out even though red text is placed over her . I like how they have used red,white and black as their colour scheme and I will be using aproximately the same colours,predominantly mono-tones and reds . Also the title is “Good girl gone bad” which matches the minimalist colours they have used as their colour scheme(white-pure=the good girl,black-dark=the new bad girl she become). The female looking straight towards the camera portrays that she is directing to the audience and it makes you buy the CD. Rihanna stares directly at the camera also implies that she is mainly aiming to the male audience as she looks seductive and shows her body figure in a bodycon dress which would attract the audience’s eyes. 12674713_482427105277210_638468658_oThe inside panel has got a booklet that contains track list  lyrics and some photos of the female artist which is what we would expect to see in a digipak. I like how they have got different poses of her inside the booklet which keeps the audience interested while they are reading thought the lyrics. I like how they have used white/red and simple font styles because it helps the audience to read the texts inside it. The bright yellow-orange colours grabs the audience’s eyes and also it stays in their mind even though they are looking at different ones.12421934_482427051943882_127050795_o

The back cover looks common we normally expect to see a close shot of the artist or band members. This creates a conexion with the audience as they see her face and features in detail and she is looking straight at the camera. Or maybe they want the audience to focus on the inside(feelings) rather than outside(body) . I like how they have placed the bar code at the bottom,opposite of the eye that isn`t covered showing that looking into the audience s eyes through the picture was important  . All the company logo and copyright information are really small at the bottom of the page because they are not that important.
After looking through this digipak, it gives me some ideas on what we could have on our digipak as they have portrayed and used generic conventions of pop genre. For example, it would help us where and how we would place the female artist on our digipak. And how we are going to represent our female artist or what clothes would she needs to be wearing? I found out that we could use bright colours and a close up shot of the female artist as this would attract our target audience. The use of simple fonts and different font styles keeps the digipak interesting which is the type of font we could possibly use for our digipak.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s