YouTube use of advertisement

Previously in class, we were watching and analysing music videos in particular Michael Jackson-Thriller which is a Pop music video. Whilst doing so I noticed that the uses of adverts used by YouTube are reflective of the type of demographics aimed for in that particular video. At the beginning of the video there was a brief 20 seconds advert for Kendrick Lamar`s new album ‘To pimp a butterfly’popped up, but when we were watching a Katy Perry- Dark Horse, an advert for make up products appeared before the music video begun. This use of advertisement got me thinking of the type of demographic for my music video and their likes/dislikes and other interests but most importantly the significance of addressing one’s demographic correctly.

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